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Posts Tagged ‘Amazon’

Laptop screenOne bright morning several weeks ago, I received a friendly e-mail message from Amazon. “Benjamin W. Howard,” it read, “Based on your recent activity, we thought you might be interested in this:” Below these words, a handsome new book was displayed: “Firewood and Ashes: New and Selected Poems, by Ben Howard.”

To be fair to Amazon, I was indeed interested in the product described, and my interest was indubitably based on my recent activity. And, all things considered, I was heartened to see Amazon actively marketing my book and targeting a plausible customer. More power to them, I might have said, and may their project flourish.

At the same time, Amazon’s little slip-up highlighted something fundamental and unnerving about life in the digital era. Like other denizens of the twenty-first century, I am aware of the ways by which mega-conglomerates monitor our purchasing histories and manipulate our predilections. Nonetheless, had the book being promoted not been my own, I might have dozily surmised that someone at Amazon was looking out for me, as old-fashioned booksellers used to do, and that the message I had just received embodied an actual human presence. (more…)

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